Mastering direct mail can have a significant impact on your bottom line. Knowing the tips and tricks will save you time and money, while you gain loyal and engaged customers.
Direct mail is far from dead. In fact, its popularity is higher than ever because it has the power to interrupt the crowded digital ecosystem. Direct mail is a targeted and measurable marketing channel that forms a lasting 1:1 connection with your audience, and it's impervious to spam filters.
HERE'S WHAT YOU CAN LOOK FORWARD TO
Strategy and List Building
40% of the success of a mailer comes from list selection and planning. Learn the different types of direct mail and how to pick the most targeted list using demographic and psychographic filters.
Copy
There's no magic formula, but there are rules. It's all about keeping it short and sweet with a succinct message and a touch of personality. We'll identify how to be informative, persuasive, and entertaining without going overboard.
Design
Design should support copy and never distract from the message. We'll cover how good design will help organize the piece, emphasize important points, and encourage engagement. There's a fine line between essential and excess, and we'll show you how to walk that line.
Mailing
Understanding mailing guidelines and regulations can save you a bundle when you go to mail your bundle. We'll cover all the basic mailing rules and regulations that can impact direct mail and explore new programs that are making direct mail more affordable and accessible.
Reporting and Tracking
Your work doesn't end once your campaign hits the mail. We'll talk about how to utilize the tracking mechanisms you put in place during the planning stages and how you can use those data points to further optimize your direct mail campaigns.
