Direct Mail Services - One Stop Printing and Mailing

Print Provides an Opportunity to Differentiate

• The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
• According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
• A survey by Print in The Mix found 79% of consumers act on a brand's direct mail piece immediately

Print is Viewed as Trustworthy

• According to a Print In the Mix survey, 56% of respondents say they found printed material to be the 'most trustworthy' of media channels.
• The same survey found that nearly half of the respondents said they've retained a direct mail piece for future reference, and 17% regularly do so.
• A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.

Print Helps to Connect the Online & Offline Worlds

• Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
• Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
• Websites supported by catalogs yield 163% more revenue than those not supported by catalogs.

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