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Printing for Less is a full-service mailing house. We know almost as much about direct mail as we do about printing (which is a lot). We don’t just help you save time and eliminate hassle, our marketing experts can even help you create a plan to get the best ROI possible for your next direct mail campaign.
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Direct Mail Master’s Toolkit
Master Direct Mail in 5 Easy Modules
Module 1 – Strategy and List Building
Mailing List Process Flow
Understand mailing services behind the scenes from this easy infographic.
Direct Mail Services – One Stop Printing and Mailing
Print Provides an Opportunity to Differentiate
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The CMO Council found that the average response rate for emails is 0.12%, whereas the average response rate for direct mail is 4.4%.
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According to the Mail Media Centre, while 11% of marketing emails are opened, the open rate is 91% for prospecting direct mail.
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A survey by Print in The Mix found 79% of consumers act on a brand’s direct mail piece immediately
Print is Viewed as Trustworthy
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According to a Print In the Mix survey, 56% of respondents say they found printed material to be the ‘most trustworthy’ of media channels.
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The same survey found that nearly half of the respondents said they’ve retained a direct mail piece for future reference, and 17% regularly do so.
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A study by VTT Technical Research Centre of Finland found that consumers trust advertising in print media more than any other media.
Print Helps to Connect the Online & Offline Worlds
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Printing Industries of America found that 67% of online searches are driven by offline messages, with 39% of shoppers making a purchase.
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Shoppers who receive a direct mail piece pointing them to an online site spend an average of 13% more than those who do not receive a printed piece.
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Websites supported by catalogs yield 163% more revenue than those not supported by catalogs.
Fulfillment and Storage
If your business is growing, it can quickly become impossible to manage day-to-day operations and handle fulfillment. Printing for Less can accommodate a wide range of needs, including inventory management, branding control, order fulfillment, blind shipping, kitting, bundling, direct mail, and product distribution. Let us partner with you to create the perfect fulfillment solution to help your business grow.
Alcohol, Tobacco, or Cannabis Related Mail
Are you in the alcohol, tobacco, or cannabis industry and looking to reach your ideal market through direct mail? Although each state has their own set of restrictions (double check your state laws) we are here to help! We highly suggest a targeted mailing over an EDDM as you have more control over age, household demographics, and so much more! Reach out to one of our expert teams to learn what type of mailing will work best for your goals.
Every Door Direct Mail®
Don’t have a mailing list? No problem! Every Door Direct Mail® is a new way to think about marketing your business to every door in the neighborhood without the need for specific addresses or names. You identify the carrier routes and control the drop date and the USPS delivers directly to every door on the route. Save the cost of purchasing a mailing list, and there’s no permit required!
Need a List?
If you don’t have a mailing list for your direct mail campaign yet or would like to enhance the one you have, our mailing experts will work with you to find a targeted list that meets your needs. We offer Business lists, Consumer lists and Resident Occupant lists (Rez/Occ lists).
What Are My Options?
Have you wondered just what the difference between First Class and USPS Marketing Mail (formerly known as bulk mail or Standard) mail really is? It’s more than just the cost of the postage and speed of delivery. Your local post office is a blur of industrial automation. To make it easier to handle and sort your mail, the USPS offers incentives for making your mail piece machine-friendly and waiting a few extra days for delivery.
| First Class Mail | First Class Pre-Sorted | Marketing Mail (Bulk Mail) | |
|---|---|---|---|
| Cost | Most expensive | Discount off First Class because the sorting step is done ahead of time. | Discount off First Class Presorted because the USPS has more flexibility on delivery speed. |
| Speed | Delivered in 1 to 5 days nationwide | Delivered in 1 to 5 days nationwide | Most pieces delivered in 3-9 days, with some stragglers. |
| Quantity | Any quantity | 500 piece minimum | 200 piece minimum |
| Mailing Panel Design Restrictions | No specific restrictions but the USPS will add an ugly bar code, unless it is applied in the addressing process. | Requires open space for the printing of the address and bar code so that it can be read by a sorting machine. | Requires open space for the printing of the address and bar code so that it can be read by a sorting machine. |
We’re Committed to the Success of Your Project From Ideation to Implementation
From visualizing the first ideas of your project, all the way to the delivery, we’re committed to the success of your project. That’s why we’re trusted by some of the biggest brands you know (and independent ones you should!)
Need Help Deciding Where to Start?
Contact us by phone or by the form below for assistance.
