Serve and Protect

There’s no point in creating a beautiful package if it can’t protect your product. Box construction, specialized materials, and wear testing are part of a good R&D strategy. The weight, dimensions, and physical make up of your product all dictate the appropriate architecture of the package.

Don’t Be a Square

The shape of the box should first and foremost address protection, but additionally shapes and unique angles can stand out in a crowd. We aren’t saying create a mini replica of the Eiffel Tower, but subtle design differences from the standard box can immediately stand out from a sea of squares.

Childproof Locks

Functionality is incredibly important. If you’ve ever wrestled with one of those plastic vacuum sealed packages with no viable entry without a hacksaw, then you’re aware of this fact already. Aside from protection, it should be intuitive without excessive wasted space or material and the customer shouldn’t break a sweat trying to open it.

The Sky is Falling

Plan for the elements and don’t feel like you’re overthinking this. If your packaging could potentially sit out in the rain or snow then think through materials that will keep your product dry and happy. If you think there’s possibility for prolonged exposure to direct sunlight, consider a UV coating.