How to use Embossing in your Printed Materials

What is embossing?

Blind embossing example Embossing is the process of using male and female etched dies (typically made of magnesium, brass or copper) and heat to raise or push letters or a design above the surface of a sheet of paper; it creates an eye-catching three-dimensional effect. The embossing die is made with a reversed image of the design. When this process is reversed it creates an indented image, and is known as debossing. Depending on the complexity of the design, computer controlled milling machines or hand sculptured engraving are used to convert the graphic image to the metal embossing die. A good example of paper embossing that many of us have seen (and felt) is a notarized document. Many times these embosses are “blind,” meaning there is no ink, only the raised paper design. Other effects can be added, such as metallic foil to highlight the raised area and create an even more stunning effect.

Embossing Techniques or Die Styles

Embossing is available in a number of different die styles, each having a distinct appearance and optimal use based on what type of element is being embossed.

• Round dies produce an image that is curved at the edges.
• Flat dies produce a straight edge good for embossed type or hard shapes.
• Sculptured dies produce an almost 3D appearance using multiple layers.
• Beveled dies create sloped sides that are good for deep embossed effects.

How to use Embossing

Embossing is a technique that’s perfect for adding a touch of class and individuality to your printed piece. It works well on many types of printing products, including:

• Business cards
• Letterhead and envelopes
• Presentation folders
• Postcards and Rack Cards
• Brochures
• Invitations
• Certificates
• Greeting Cards

Embossing with foil stamping Many elements and images in your design can be embossed, including text. The most effective embossed pieces use a detailed die and heavier paper stock to highlight the depth and detail of the embossed graphics or images. Also, with the addition of colored or metallic foil stamping as shown in this image, the emboss really stands out, both literally and visually. It is a great way to draw out and highlight important details, such as names, designs or logos. A combination embossing die and foil stamping die is needed for this process. Our team can help you convert your graphic designs into templates for the embossing or foil die creation.

Embossed printing is an elegant way to add a unique look, and more importantly, feel to your marketing piece. Considering how many pieces of mail, business cards and other printed materials your target audience gets each day and at every tradeshow and convention, this special touch can make all the difference in your piece getting noticed or not. Embossed business cards can make a lasting impression. Add custom embossing or debossing to your marketing practices to stand up and out from the crowd and stop your customers in their tracks. Need technical or creative advice on your embossed printing project? Give our helpful experts a call at 800-924-2041, or Get Pricing Check out our full line of custom printing effects and finishes.