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Direct Mail Letters and Envelopes
Letters offer a personal touch and are perfect for more detailed and/or private communication. They have been a staple in marketing for decades, offering a physical connection with customers that digital marketing often lacks. We offer a variety of letter printing and mailing services, including mailing lists, EDDM, personalization, and custom projects.
Letter Printing Options
- Full color on front or both sides, or black on inside pages
- Standard and custom sizes
- Digital printing (Short-Run) available for quantities of 500 or less
- Standard and premium paper stocks and finishes
- Mailing services available
Letter Sizes
- 8.5” x 11”
- Custom Sizes also available
Paper Options
- #70 Uncoated Text
- #80 Gloss Text
- #80 Dull/Matte Text
- #100 Gloss Text
- #100 Dull/Matte Text
Envelope Options
- #10 Standard Envelope
- #10 Window Envelope
- #10 Double Window Envelope
- 6×9 Envelope
- 6×9.5 All Purpose Window Envelope
- Remit / Reply Envelopes
Letters for Every Purpose
Direct mail letters are the purest form of personalized communications sent directly to a recipient’s mailbox. They are a crucial part of direct mail marketing. Direct mail letters are particularly effective because they offer a personal touch, often leading to higher engagement compared with digital communications. Here’s just a glimpse of their uses:
- Operational Mail
- Informational Letters
- Fundraising
- Promotion
- Appointment Reminders
- Membership
- Benefits
- Billing
- Real Estate Sales
- “Thank You”
Our Mailing Services are Extensive
Printing for Less is a full-service mailing house. Our mailing and marketing experts can help you create a plan to get the best ROI possible for your next direct mail campaign. Here is but a glimpes at the services we offer:
- Mailing List Cleaning: We can run your list through list-cleaning services to ensure your campaign reaches your audience efficiently.
- Mailing List Rentals: Find the right list to target recipients by demographics or interest.
- Nonprofit Mailing Permits: If you are a nonprofit organization, we can help you mail at a lower rate.
Integrate Letters with Digital Strategies
Direct mail letters, when appropriate, can be integrated with digital campaigns to amplify your marketing reach in these ways:
- Multi-Channel Marketing: Use offer letters to complement your online campaigns, creating a cohesive customer experience across different platforms.
- Enhanced Customer Journey: Direct mail letters can act as a tangible touchpoint that complements digital interactions, creating a seamless customer experience that bridges the gap between online and offline communications.
- Increased Response Rates: Combining direct mail with digital follow-ups, such as email or targeted ads, can reinforce your message and increase overall engagement and response rates from your campaigns.
- QR Codes and PURLs: Incorporate tracking mechanisms, such as personalized URLS (PURLs) or QR codes to measure the letter’s impact and gather other data about customer preferences.
How to Create Letters that Deliver
Printing for Less is a full-service mailing house. Our mailing and marketing experts can help you create a plan to get the best ROI possible for your next direct mail campaign. Here is but a glimpes at the services we offer:
- Know Your Audience: Tailor the content and design to the preferences and needs of your target audience.
- Use Strong CTAs: Include clear and compelling calls-to-action that guide recipients on to the next step—whether it’s visiting a website, making a purchase, or contacting your business.
- Maintain Consistent Branding: Consistency in colors, fonts, and messaging to reinforce brand identity is an imperative to be remembered.
- Testing: Conduct A/B testing with different designs or offers to determine what resonates best with your audience.
Personalize Letters for Success
Direct mail letters offer a unique opportunity to connect with recipients on a personal level. Just like postcards, the customization possibilities with letters can significantly enhance engagement and conversion rates. These strategies help transform direct mail letters into powerful tools for marketing communication, making them more effective in reaching and resonating with your target audience.
- Personalization: Incorporate the recipient’s name, address, and content tailored to their past interactions or preferences, making each letter feel personal and relevant.
- Variable Data Printing (VDP): Utilize VDP technology to produce letters at scale, ensuring each piece is individually tailored to make recipients feel valued.
- Enhanced Engagement: By adding a personal touch to your direct mail letters, you can elevate your campaigns and foster a deeper connection with your audience.
Measuring Success
To ensure your direct mail letter campaigns are effective, it’s essential to measure their success. Here are some ways to do it.
Response Rate
Track how many recipients responded to your letter offer. This can be done through QR codes, PURLS, specific coupon offers or phone numbers.
Conversion Rate
Measure how many of those responses led to a sale or desired action.
Return on Investment (ROI)
Calculate ROI by comparing the revenue generated from the campaign to the costs of producing and mailing the letters.
A/B Testing
Experiment with different designs, messages, and offers to see what resonates best with your audience. Use the results to refine future campaigns.
What Our Customers Are Saying About Printing for Less
“They consistently deliver beautiful products and are a pleasure to work with.”
Michael G.
Customer
“Love working with Printing for Less! So professional and kind—and they never miss a deadline.”
Alex B.
Customer
