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By Amber Sikkink
Director of Merchandising and Creative Services, Printing for Less
Welcome to yet another festive season, when creativity meets celebration! We’ve heard your requests for fresh product ideas, and this latest “2024 Holiday Cheer Lookbook” is here to deliver exactly that—just in time for the holidays!
For enterprise organizations, this is the perfect opportunity to thank VIPs, show appreciation to employees, or welcome new customers. For small-to-medium businesses, it’s a chance to drive store traffic, boost holiday sales, or reward customer loyalty. No matter the holiday or the business, our “Lookbook” is designed to offer creative and thoughtful gift ideas that leave a lasting impression.
This year, we remain unwavering in our commitment to showcasing a curated selection of print products and promotional items that reflect your—and our—brand’s values. Our focus on diversity, community, and sustainability shines through with our choice of eco-friendly materials, partnerships with brands that support great causes, and products from women- and minority-owned businesses. You’ll discover on-trend items that make a statement—regardless of your budget.
Maximum Impact This Holiday Season!
When it comes to holiday gifting, keep these four key pillars in mind for maximum impact:
- Make it Personal: Personalization is essential for showing your recipients they truly matter.
- Adopt a Tiered Approach: Align your gifts with the sales cycle to ensure they correspond to the recipient’s journey with you.
- Implement a Persona-Based Approach: Tailor gifts to the unique preferences and needs of specific audiences.
- Incorporate Evergreen Themes: Draw on the key themes from your major campaigns throughout the year to make your holiday gifts even more meaningful.
Products That Make the List!
Holiday Greetings
Cost-effective and versatile, postcards are enhanced by the power of variable data. The personalization aspect of this format truly sets it apart. By leveraging any data you have, you can create content uniquely tailored to each recipient, deepening connections and fostering engagement. Use these powerful tools for seasonal marketing to engage customers with crafted messages that resonate.
Brand (the) New Year
Calendars are an excellent holiday gift that keeps your brand top-of-mind all year long. They offer practical use and engaging design, making them a thoughtful choice. Plus, they can feature promotions or QR codes to drive customer interaction 365.
Feed Goodness
Goodies for Good RuMe® Snack Pack: Support women-owned businesses with this gift of goodies, all in a RuMe® Recycled Pouch (with 1-color imprint). This pack includes Effie’s Oatcakes, Lark Salted Caramel Almond Pearl cookies, an 88 Acres Dark Chocolate Sea Salt Seed Bar, East Shore mustard and pretzels, and J&M Brownie cookies. In addition to the edible treats, this kit includes a branded item to ensure your company name remains memorable long after the goodies are consumed! (Substitutions of equal value may apply.)
Pro Tip: Keep these best practices in mind for sending edible gifts:
- Consider Shelf Life: Place your holiday orders in October to avoid potential inventory shortages, shipping delays, and holiday outages. Aim to have all holiday orders placed by October 18th.
- Mind the Temperature: Chocolate and other perishables can melt in warm conditions. Consider your recipients’ locations and remember that deliveries might spend time on warm trucks.
- Batch Sends Only: Edible items are best for batch or bulk sends. Avoid storing them in inventory, as any shelf time can negatively affect quality.
- Choose Stable Items: Shipping can be tough year-round, especially during the holidays. Opt for sturdy products that are more likely to arrive in excellent condition.
Gift an Experience
Cast Iron Skillet Baking Set: Give a gift that is both delicious and functional! Whether it’s cookies, brookies, or brownies, these 5” cast iron skillet sets provide everything needed to make warm, delicious baked treats at home. Cookie kits also include mini chocolate chips. Customize the box with your logo or create your own design. Includes a 4-color imprint on the box.
Toasts for All
Fellow® Ruby and Rocky Tumblers: Introducing the Fellow® Ruby and Rocky Tumblers! Both Ruby and Rocky feature a ceramic lining, smooth internal geometry, and a drinkable thin lip that enhances flavors and aromas for a complete sensory experience. Ruby is the perfect wine tumbler, while Rocky is designed with a wide opening and flat bottom to perfectly fit a standard whiskey cube. Both tumblers boast a unique swivel lid that doubles as a fidget spinner, providing an engaging touchpoint while enjoying your favorite beverages. Each tumbler includes a laser engraving imprint for a personalized touch.
Home for the Holiday
Totally Bamboo Coffee Scoop with Clip Handle and Grounds & Hounds Coffee: Warm drinks and the holidays go hand-in-hand, just like this dynamic duo! The Totally Bamboo Coffee Scoop with Clip Handle and Grounds & Hounds Coffee make the perfect pair for your morning routine. Scoop the right amount of coffee, mess-free, while the built-in bag clip keeps your grounds fresh by fitting directly onto the coffee bag. Each scoop features laser engraving for a personal touch.
The other half of the duo, Grounds and Hounds Soul Pup Coffee, will help your customers start their holiday mornings off right with this rich and savory, medium-dark roast blend. Its complexity features delicious notes of Tahitian vanilla, walnut, and chocolate-covered strawberry. G&H is dedicated to eradicating unnecessary animal euthanasia and improving animal welfare, providing an exceptional coffee experience with every brew! Twenty percent of all G&H profits support rescue organizations working to give pups in need a second chance. Gifts that do good and serve that higher purpose make the holidays that much more special!
Spread the Warmth
Field & Co.® Buffalo Plaid Picnic Blanket: Give the gift they’ll use all year long with the Field & Co.® Buffalo Plaid Picnic Blanket. Featuring cozy polar fleece, foam padding, and moisture-resistant PEVA backing, it’s comfortable and easy to clean. This versatile blanket includes a 10.5” x 4.5” pocket for small items and features laser engraving. Measuring 47” x 53” unfolded and 7” x 12” folded, it’s perfect for sporting events, picnics, festivals, and more, making it an ideal holiday gift for any outdoor enthusiast.
Did You Know? Corporate gifting can increase the likelihood of future business, with 80 percent of companies saying that gifts help improve their relationship with clients, leading to repeat purchases and referrals.
(Source: The Daily MBA)
Holidays in the Bag
PTX Backpack Cooler: This cooler is the perfect gift for all your customers’ adventures, combining the functionality of a picnic backpack, travel bag, and hiking daypack. With a fully insulated, water-resistant interior that holds up to 20 cans, padded adjustable straps, multiple pockets, and a cargo cord, it’s both versatile and convenient. Each cooler includes a 1-color imprint for a personalized touch.
Let’s Play
Dryfter RC Car: Drive your brand home this holiday season with the Dryfter RC Car, an action-packed thrill ride! Featuring two sets of replaceable tires, it offers 20 minutes of non-stop playtime controlled by the remote (included). Get ready to drift! For adult use only. Includes full-color dome decals on the hood, roof, doors, and rear license plate.
Tech the Halls
iLive™ Cinema Home Theater Kit: Show your VIPs how much you appreciate them with the iLive™ Cinema Home Theater Kit. This versatile kit transforms any space into an entertainment hub, allowing you to project your favorite movies, games, and photos with a powerful 2500-lumen projector that features Bluetooth connectivity and multiple ports. It includes a 120” foldable screen, an 8W Bluetooth speaker with LED effects, and a 42” adjustable tripod for the ultimate viewing experience. Each kit includes a 1-color imprint for a personalized touch.
Elevate Your Holiday Gifting!
As we embrace the spirit of the season, let our “Holiday Cheer Lookbook” be your ultimate guide to thoughtful gifting this year. With an array of carefully curated products designed to make a lasting impression, you can spread joy and appreciation to your clients, employees, and customers. Whether you’re looking to enhance relationships, boost sales, or simply celebrate the holidays, our “Lookbook” offers innovative ideas that cater to every need. Don’t miss out on the opportunity to elevate your holiday gifting game—Download the “2024 Holiday Cheer Lookbook” now and get inspired to make this season truly memorable!
