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One of the main challenges restaurants face is the menu. From deciding which dishes to serve, to the ingredients required to make them, the menu is one of the main drivers of success. While this blog isn’t going to help you choose whether to offer Italian or French cuisine, we’re excited to help with at least one component of menus!
In this article on RestaurantEngine.com, the author identified the menu as the #1 common problem facing restaurants. In addition to sharing some good advice on the breadth of product offerings, there’s solid advice on how to layout and present your menu. In that list:
- Keep your menus clean – no grease and no food or water stains. Get rid of worn or torn menus.
- Update your menu and prices at least once a year.
We couldn’t agree more, and we have the best solution for beautiful, durable, waterproof menus. Easy to clean, tear-resistant SmartFlex® is a synthetic paper stock that is a perfect option for modern menu printing.
There are a number of benefits to using synthetic stock for a restaurant menu. With SmartFlex, you can simply wipe off any grease, spilled drinks, or food. The color won’t fade or smear, and you’ll be able to keep your menus clean and ready for the next table you seat.
The durability of SmartFlex is also a win for the budget-conscious restaurateur. Laminated and plain paper menus will suffer the abuse of diners poorly and end up cracked, ripped, or completely destroyed. You might have to print a few rounds of your menu just to keep up! With SmartFlex, the worst tantrum of a 3 year old won’t tear the paper, and water/soda/coffee/juice will simply wipe right off. There’s no lamination to crack, no paper to warp or fade.
Because synthetic menus are so durable and reliable, you will ultimately save time and money when you need to reprint. Instead of having to scramble to replace your aging stock of laminated, torn menus because they’re just plain worn out, SmartFlex gives you time to plan the newest versions. Your SmartFlex menus will continue to do hard duty in customer hands, and you won’t need to do any costly rush print runs to cover the gap.
In high volume, high traffic environments, it’s easy to lose more than a few menus to the hustle and bustle of patrons, overzealous bussers, and spills. For those of you with that kind of traffic, synthetic menus would be a great choice to keep your food and drink options in front of your customers in vibrant, durable color.
With the new year approaching, it’s time to rethink your menu options. Need help with your print? Talk to a live print expert today: 800-930-7978 or check out our menu page for sizing and custom printing options.
