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By The Printing for Less Team
Quick Guide to Direct Mail for Mid-Sized Businesses:
In the fast-paced world of marketing, relying solely on quick and inexpensive digital messaging is tempting. However, a strategic and diversified approach becomes crucial as the battle for consumer attention intensifies. Direct mail marketing emerges as a powerful tool for mid-sized businesses looking to break through the digital din and make a lasting impression. Use the below elements to help you stand apart by leveraging the physical impact of direct mail.
Start with a Balanced Strategy
In an era dominated by digital solutions, the risk of digital burnout is real. While technologies such as analytics, machine learning, and artificial intelligence offer valuable insights, a complete strategy must include both physical and digital components. Direct mail provides a tangible touchpoint that can help engage customers in a meaningful way.
Add Physical Touchpoints to Digital Plays
By blending personalized digital messaging with physical touchpoints, it really is possible to stand out in today’s crowded marketplace. For instance, Every Door Direct Mail (EDDM) allows businesses to saturate a Zip Code or neighborhood with targeted messages. Catalogs—those used by realtors, for instance—serve as high-touch marketing pieces that leave a lasting impact.
Direct Mail’s Synergistic Power
A recent Printing for Less/Forrester Research report, Hybrid Experiences Bring Direct Mail Into The Digital Age, highlights the effectiveness of direct mail when combined with digital messaging. The synergy between the two creates a holistic customer experience, improving engagement and guiding customers along the path to a sale. By strategically applying direct mail at different points in the customer lifecycle, businesses of all sizes can maximize its impact and deliver results.
Integrating Direct Mail into Omnichannel Marketing
Direct mail, when integrated into a hybrid marketing strategy, pays significant dividends. Postcards, brochures, and samples, while slightly costlier than digital methods, provide tangible value. A strategic and sustainable approach involves adopting a sophisticated understanding of customer behavior and preferences, leading to increased customer satisfaction and a competitive advantage in today’s attention economy.
In sum, mid-sized businesses can create a competitive advantage by embracing a comprehensive direct mail strategy. At a time when companies are leaning in more and more on digital engagement, direct –mail will help you stand apart.
Interested in direct mail for your business?
