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Evernote, Trello, Asana, Wunderlist. There are lots of tech options out there for scheduling and keeping track of your day. And many of them are great tools. But no matter how many fancy online options come out each year, people will always revert back to the ever trusted pen and paper.
It’s why no matter how many apps we download, we’ll still hang a calendar on the office wall. Because there’s nothing like looking at your day in real-time and scratching off your accomplishments with gusto.
Calendars offer the perfect opportunity to involve your brand in your customers’ daily routine. When you create a calendar worthy of hanging on the office wall, you turn your brand into an integral part of your customer’s day.
So, how do you produce a calendar that customers won’t chuck into the trash? The answer lies in presentation, friends.
- Leave off anything too “salesy.”
-This isn’t the time to sell, that’s what brochures and postcards are for. This is the time for brand recognition. It’s about exposing the recipient to your company and building relationships.
- Make the images relevant (or you’ll confuse the heck out of everybody).
-The images you include should be relevant to the customer. Consider making them something the customer identifies with and would want to display as a representation of themselves.
Good image ideas:
-local sports teams
-scenic photographs of the area
-inspirational phrases or sayings to supercharge their day
-activities that you know your customers enjoy
Image ideas to avoid at all costs:
-All those pictures you find hilarious from last year’s Christmas party
-Anything that looks like you got it off a stock photography site
-Your strange hobby no one can relate to (Seriously, we don’t need a 12 month reminder of how much you love competitive dog grooming)
- Don’t use images that look like they were taken off your Instagram.
-If it’s something you want customers to showcase, make it worth showing. Use high quality images, and consider adding custom printing effects like foil stamping, die cutting or embossing.
Building brand awareness is a huge part of staying engaged and relevant with customers. A calendar won’t be the piece you send to convert a prospect into a customer. But it can be the piece that keeps your brand top of mind and makes prospects and customers feel appreciated. This sort of touch point, combined with great customer service and a great product or service, keeps customers connected with you and knocking on your company’s door.
Visit our site to learn more about how Printing for Less can create the perfect calendar for your business needs.
Need help with your print? Talk to a live print expert today: 800-930-7978.
