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Beginning January 1, 2025, California will implement new regulations for direct mail marketing of consumer financial products and services. These new regulations aim to protect consumers and increase transparency in financial product marketing. Businesses that fail to comply may face penalties and fines. As your trusted partner in direct mail solutions, we want to keep you informed about these changes and how they might affect your marketing strategies.
Key Points of California State Bill 1096
Disclosure Statement Requirement
The most significant change is the requirement for a disclosure statement on the front of the envelope. This statement must be in bold, enlarged type and clearly indicate that the contents are an advertisement, with no obligation for the recipient to act or make payments. Here is the suggested text:
THIS IS AN ADVERTISEMENT. YOU ARE NOT REQUIRED TO MAKE ANY PAYMENT OR TAKE ANY OTHER ACTION IN RESPONSE TO THIS OFFER.
Sender Identification
Marketing materials must prominently display the name and contact information of the business responsible for the content, enhancing transparency for the consumer.
Opt-Out Mechanism
All marketing mail must include an easily accessible opt-out mechanism, such as a pre-paid return envelope or postcard for physical mailings.
Accurate Information
The law emphasizes the importance of providing accurate and non-misleading information in all marketing claims.
How We Can Help
At Printing for Less, we’re committed to helping our clients navigate these new regulations. This is a new and complex law and we will do everything we can to help you execute it successfully. Conferring with legal counsel, of course, is always a good course of action.
In the meantime, our team is ready to assist you in adapting your 2025 campaign in compliance with California State Bill 1096. We’ll work with you to implement the required changes while maintaining the effectiveness of your direct mail marketing strategies.
