Printing for Less Blog: The Ultimate Online Printing Service Resource

Printing for Less CMO, Jennifer Bellin, recently welcomed Steve Zahara. project manager of marketing analytics, at Blue Cross Blue Shield of Michigan (BCBSM). For more than three years, he has partnered with Printing for Less for his direct mail programs. Here he shares his experiences, insights and examples from his successful direct mail marketing program.

A strong member program provides reliable revenue to power your nonprofit's mission. Use these membership marketing tips to boost interest in your program.

While many take the USPS for granted, its innovative tools and services offer unique opportunities for businesses to create impactful direct mail campaigns.

Your nonprofit's branding influences how people perceive, support, and engage with your organization. Explore these do's and don'ts to create a stronger brand.

An overwhelming 85 percent of consumers are experiencing the disruptive effects of climate change in their daily lives. This firsthand experience has translated into a willingness to pay more for sustainably produced or sourced goods.

USPS's “2025 Mailing Promotions” offer innovative ways to make your mail campaigns stand out while providing significant discounts. Here’s a look at some of the key promotions for the new year and how you can tap into them for your marketing success.

Our 'Direct Mail Product Guide' can equip you with the strategies, tools, and formats you need to take your campaigns to the next level. Whether you're a seasoned marketer or just beginning to explore direct mail, this guide offers invaluable insights for boosting engagement and driving results.

Businesses that adopt omnichannel strategies achieve 91 percent greater year-over-year customer retention rates compared with businesses that don’t. To further explore this topic, Jennifer Bellin, Chief Marketing Officer at Printing for Less, recently hosted a virtual discussion on how to engage customers at every stage of the customer journey.

Blogs aren’t the only kind of content produced by Printing for Less/Printing for Less. Our Resource Centers are fully loaded with webinar replays, Idea Books, and guides. And plenty of e-books. Here's what readers downloaded the most last year.