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Point of Purchase Displays
Point of purchase, that ideal juncture where the consumer, their money, and the register converge is a marketer’s dream. Best practice for retail marketing is to engage the consumer at points of decision. A study of consumer behavior conducted by Prime Consulting Group revealed that at-retail advertising drove additional sales higher 70% of the time. What can we learn from this, class? …….Point of Purchase Display advertising works, period.
Point of purchase displays can take many forms, from an easel back table top to a simple counter card. Even a basic table tent can serve as a point of purchase tool. The case being made is that when these items are placed, they positively impact revenues.
You are smart. You probably already know the benefits of custom point of purchase (POP) displays. However, let’s review, just to be thorough.
POP Display Benefits:
- Positively Impacts Impulse Buys
- Strengthens Branding
- Keeps Your Service or Product Top of Mind
- Advertises Special Promotions
- Reminds Customers of your Benefits
- Increases Market Exposure
POP Display Features:
- Flat Folding for Ease of Use
- Sturdy Construction
- Double Wing locking tabs
- Recyclable Materials
- Finishing Options: High Gloss, Matte
- Customized Print on Rack Card or Brochure Holders
- Can be tailored to hold your company literature
- Fine White Micro-flute or Durable Cardboard
- Compact Footprint (space-saving)
- Custom POP Designs and shapes available
- Easel Back structures
- Counter Card options
Some Point of Purchase Display Options
Standard Table Tent, Standing Triangle, Folded Stand, Die-Cut Self Stand, Brochure Holder
Are you ready to POP yet? Our printing professionals look forward to assisting you.
Just call 800-930-6040 to get answers to your questions or
Just call 800-930-6040 to get answers to your questions or
Get Pricing on Literature Holders and Point of Purchase Displays
