Catalog & Booklet  Printing and Mailing

Print high-quality, budget-friendly, and customized catalogs and booklets to create a memorable and unique brand experience for your customers.

Catalog & Booklet Printing Options

Full color on front or both sides, or black on inside pages
Standard and custom sizes
Digital printing (Short-Run) available for quantities of 250 or less
Standard and premium paper stocks and finishes
Mailing services available including EDDM, data, and list services

Catalog Sizes

5.5” x 8.5”
8.5” x 11”
Custom Sizes also available

Catalog Paper Options

80# Gloss or Dull/Matte text
100# Gloss or Dull/Matte text
80# Gloss or Dull/Matte cover
Custom Papers also available

Binding Options

Saddle-Stitch
Wire-O
Plastic Coil
Square Back
Perfect Bind

Short-Run Printing Options (Qty 250 or less)

Quantities of 250 or less
8 to 64+ pages
Full color or black, in any combination
Optional coil or square back binding

Mailing Services

Mailing List Accuracy & Targeting
Every Door Direct Mail®
Personalization with Variable Data Printing

5.5” x 8.5” Half-Size Catalogs

These catalogs are an affordable option that are ideal when you don’t need to showcase a large number of products or services. They are perfect for service-based businesses such as spas, salons, and consulting firms.    

This version allows you to focus on showcasing the power and value of your offerings and can take advantage of a smaller, more economical print size.    

We offer digital printing for quantities of fewer than 250 and traditional offset printing for quantities of 250 or more.

Order 250 or More

Order Fewer Than 250

8.5” x 11” Standard Catalogs

These are the Industry standard for retail and product catalogs and seasonal catalogs. The larger page size allows plenty of room to show off products with detailed descriptions, enticing images, and pricing.   

Printing for Less offers digital printing for quantities of 250 or less, and traditional offset printing for quantities over 250.

Order 250 or More

Order Fewer Than 250

Every Door Direct Mail  (EDDM®)

In the realm of physical mail, there’s a choice to be made: traditional direct mail or the USPS Every Door Direct Mail (EDDM) service? EDDM allows businesses to target specific neighborhoods, zip codes, or carrier routes without needing a mailing list. It simplifies the process of reaching local audiences and offers a lower cost than traditional direct mail. Postcards are a versatile and powerful tool for enhancing your marketing strategy via EDDM.

About EDDM

Delight & Engage with Personalization

Leading businesses, both large and small, across all industries are using personalized catalogs to connect and engage with customers. By customizing content based on the recipient’s shopping history, preferences, or demographic you can create a catalog experience that speaks directly to their needs. With variable data printing (VDP), you can tailor product selections, offers, and even the cover imagery to resonate with individual customers. This level of personalization makes each catalog feel as if it was made just for them, increasing the likelihood of conversions. Turn your catalog into a personalized shopping experience that keeps your brand top-of-mind.

Best Practices to Elevate Your Catalog Marketing

Creating an effective product catalog is both an art and a science. A well-crafted catalog can be a powerful marketing tool, driving sales and strengthening brand loyalty. Here are some tips to help you design catalogs that resonate with your audience and deliver results:

Know Your Target Audience: Conduct thorough market research to align your catalog’s content, design, and tone with your customers’ preferences and needs.
Craft Compelling Calls-to-Action: Incorporate clear, persuasive CTAs throughout your catalog to guide readers towards desired actions.
Ensure Brand Consistency: Maintain a cohesive visual identity by using consistent colors, fonts, and messaging.
Optimize Through Testing: Implement A/B testing allowing you to refine your approach based on data-driven insights.

Synergize Print and Digital Strategies

To truly amplify the power of your direct mail campaigns, it’s crucial to weave them seamlessly into your digital marketing strategies. Here’s how:

QR Codes and PURLs: Include QR codes or personalized URLs (PURLs) that direct recipients to a specific landing page. This not only makes it easier for recipients to respond, but also allows you to track engagement.
Social Media Integration: Encourage recipients to follow your social media accounts for exclusive deals or additional content. You can also use postcards to promote social media contests or campaigns.
Omnichannel Tracking: Use tools to track how recipients interact with your catalog and follow up via other channels accordingly. This can include re-targeting ads based on who has scanned a QR code or visited a landing page.

Measuring Success

To ensure your catalog direct mail campaigns are effective, it’s essential to measure their success. Here are some ways to do it.

Response Rate

Response Rate: Track how many recipients responded to your catalog offer. This can be done through QR codes, PURLS, cust catalog ID, specific coupon offers or phone numbers.